FitKeeper is a fitness app for workout tracking. You can download it here
I had the opportunity to work on FitKeeper during its early stages and, more recently, on the newest update for introducing home workouts during the pandemic. The challenge revolved around introducing a new feature that wasn’t contemplated in the previous design and getting the visual style one step up while staying coherent with the rest of the app.
Feature addition
I also got to create some new imagery for the AppStore to communicate the changes and new features to the users.
AppStore Screenshot
Later on and thanks to the initial success of the App, we decided to do a full redesign, adding even more features and improving the user flow and pricing to increase the Conversion Rate, as you can see in the AppStore download site.
Working on FitKeeper allowed me to know the product inside-out and to understand the differences between working on a product before and after release. I had to work really closely with the rest of the team and take all their insights and necessities into consideration to make my designs become exactly what was needed at each development stage.